Web Presense

How To Let Others Know You Exist Online

Creating a website isn’t your only option.  There are many parts of your web presence and some can stand on their own.

E- Commerce – Do you want to accept money through your website?  Are you building an online store?

Social Media – Facebook, Twitter, Snapchat, etc. – These are powerful tools that can drive business to your website as they have inherent SEO (Search Engine Optimization) built into them.

Donation Pages – Are you a non-profit?  Do you have 501(c)3 certification?  If so, it would be nice to receive donations and provide donators with receipt for their tax purposes.  Maybe you have a website and a Go-Fund-Me page and want to link the two together.

Events – Do you want to create an event and advertise it?  You can add geo-location maps that allow you guests to find your event.  You can sell tickets yourself on your website or use third party services.  You can even ask guests to give you pictures that they may have taken to add to the page so that you can create a party collage.

Pourinc.co is improving!

We are excited to be working with Pour Inc at pourinc.co
Pour Inc is a Mobile Event Bartender service focusing on providing service for all of your event bar tending needs so that you can focus on fun. Host a house party, wedding reception, or corporate venue and and engage with your guest while Pour Inc keeps the fun flowing.
Contact them today at 414-559-7394
Pouring in Wisconsin since 2015
Improving your brand is always a good idea.
Add a Company Website
Improve SEO
Advertise Your Services
Sell Online
Fluid Web Concepts | Add To Your Web Presence One Drop at a Time

Do you already have a website?

Wix, Go Daddy, and Weebly  will allow you to build your own website.  You will get some search engine optimization, some hosting, and some functionality.  So you go build a website quickly like the advertisements say and now you are still not getting the results that you want.  We don’t care where you get your start.  We want to get you operational.


No matter how you want to start, you may need a professional.

Want to connect a third party API to your website?

You may need a developer.

Want to build a website without doing the research?

You definitely need a developer.

Whatever your situation, if you do not have someone that can at least write basic HTML and CSS, you need a developer.

Online A-La-Carte

Why pay for what you don’t want?


Most website development companies want you to buy a package deal website.  A website has many parts and many of those parts you don’t need.

If you are just starting up a business, own a restaurant, or want to promote an event, you don’t need every part of a website.


For a restaurant, you need a responsive page that looks great on a computer, phone, or laptop.  You need to be search engine optimization, only to the point that if someone googles restaurants on their phone, that you come up as an option.  You may need some photography, and a specials list on the website, and social media, but you do not need monthly SEO updates or constant changes to your website.


Starting a business, why choke yourself with debt.  Get what you need.


Have a website already but it needs to some serious updating?  Why pay more?  Have a consultation of what you really need.

    • Add some responsive design
    • Add some programming functionality
    • Add animations
    • Update the look


Have an event, why pay more for a short term project.


Get what you need.  Then get what you want.

Happy Technology Day

Thermal control circuit.

Image of temperature measuring circuit.



Every morning I try to use the Amazon Echo that our realtor gave us as a house warming gift.

“Alexa, Good Morning”

This phrase will give you a short detail of the day.  This morning was technology day with a joke.

“How many IT technicians does it take to plug in a light bulb?  One.  The lamp wasn’t plugged in.”


Becoming a electronic technician and an IT professional was the greatest thing for me.  It has opened my eyes to what is possible in this world and allowed me to build what I need instead of waiting for someone else to build it.

I will always be grateful to those who taught me or inspired me to become what I am today.  I honor them by passing on that knowledge to whomever I can.

Thank you

The problem with perfect

The problem with perfect is that it never happens(period). There is always room for updates, maintenance, and improvement. Think of your web presence as a machine that has to be maintained. That is what it is. You can add parts to your machine. We can add forms for your clients to populate their data. We can add analytics to find what works and what doesn’t. We can add SEO to improve advertisement placement. Your machine is what you make it and can be as powerful as you want.

And, it can always be improved.


Monticello is a theoretical play written by Thomas Geoghegan.

The play is about the theoretical meeting between Former President Thomas Jefferson and poet Edgar Allan Poe, in which Thomas Jefferson explains his fears of the eventual degradation of the American government.  I was approached by Tom to build a website for his play Monticello now showing in Chicago. What I provided for Tom was

In other words, I provided an entire web presence for the play. I wanted it to succeed.

(Tickets purchased through Eventbrite – For more information about the play visitwww.MonticelloThePlay.com)


414-411.com is a multimedia newspaper local to the Milwaukee area.

I was first approached by students at the University of Wisconsin – Milwaukee to begin a news website for new graduates and students to write their own stories and build more experience with the WordPress content Management System (CMS) and writing in general. There are only a few stories so far, many written by myself, but I am sure more are to come eventually as more students add to their resumes by contributing to local media.

The largest goal of 414-411.com is to inform local readers about life and events in and around the Milwaukee area and how events around the world can affect local Wisconsinites.

What is awesome is that they have opened their doors to writers of different backgrounds, not just students. Do you think you can write an awesome article? Contact them with your news.

Working toward the new logo

FWC Logo smaller

I started my first website building business while in school.  I made almost no money at it.  I had little time for making it look nice.  The most time I spent on any project for it was the logo.

The logo was a picture of my hand blacked out on a free app on my phone.  I intended to imprint a picture of the great lakes onto it.  I never got that far, but I learned a few things as I went.  The “Helping Hand” looked great.  I felt it was very professional looking.  The reason I started this company is because the name of the first was clever, but maybe too much so.  SqRt2Design.com was chosen because I noticed that the square root of 2 was 1.414…… in an algebra class.  I am in Milwaukee, WI where the area code is 1-(414).  I was more excited that no one else seemed to notice this little factoid.  I even tried to get the phone number with the full value of sqrt2.

But, was it too clever?  No one seemed to get the connection.  Even after I explained the name, no one seemed to see it as clever.  That is why I went simple, elemental.  I live near one of the great lakes.  I grew up here.  I wanted that to still be seen.

But then, I thought of how websites and anything connected to them is fluid as well.  Websites have to be changed to fit any purpose and fit any need.  If you add more fluid to fluid, you just have more fluid making it greater.  The same can be said for your web presence.  You can start with a basic site that will drive business and inform your clients about your business for a small initial investment.  Then you can add on to it.

Add Ons:

Do you have a Facebook page for your business?  We can link to it.

Do you already have a website and wish it would look better on a phone or tablet?  We can insert responsive design or transfer everything to a CMS or content management system.

Not coming up very high in the search rankings?  We can improve your SEO or search engine optimization.

Need a better logo?  We can improve it, create it or find someone who can.


Buy as you need it.  That’s the right way.

You may have noticed that both logos are droplets made of multiple parts.  That is because the web is a very fluid concept.