The fluid web concept is simple. You are never done.
- Social media accounts have to be made as new social media websites are developed and become popular.
- Social media accounts then have to be constantly updated to generate interest in your business and direct traffic to your business.
- Your website has to be constantly updated.
- Your blog has to issue new posts.
- Your SEO has to be constantly refined so that you don’t get lost in the search engine forest.
- Your databases need to be updated as you collect more data.
Find a website that looks like it did in 1996. That website will look nothing like it does now. The featured image of this post shows Coca-Cola’s website in 1996.
There is nothing special about this website. It connects a few pages together and provides information about the company.
Today, Coca-Cola is a WordPress website (https://us.coca-cola.com/). Coca-Cola’s website probably has a professionally created theme specifically made for them, but it isn’t necessary. WordPress has made making a professional looking website easier and more secure. Theme research, menu design, code development, and plugin research still take time, but it is a much faster process and can be shared with multiple users.
The point here is that there are many parts of a website.
- The Website – This is your first step into adding traffic to your business from the internet. Everything can be added to your website.
- Search Engine Optimization (SEO) – On what page does your website appear on a google, bing, or yahoo web search? What appears as the description?
- Social Media Content – Researching content relevant to your business, website, or blog and posted to your Facebook, Twitter, Google +, Instagram, Pinterest, or Youtube.
- E-Commerce – How do you want to do your business online? Are you putting on a show and need ticket sales? Do you want to have an online store featuring a shopping cart and product description pages?
- Photography – I am not a professional photographer. I have done some work for different groups I have worked with. If you can afford a professional photographer, I encourage you to hire one. If not, I will do my very best to help you add beautiful high resolution images to your website. (This is one of the benefits of having a local freelance professional web developer.).
- Marketing – I am not a professional marketing person. I am able to make relevant marketing decisions. I am capable. I have performed marketing for businesses. I am able to make suggestions for marketing and PR consultants that I have worked with.
We can start your social media or your website now and add more parts as we go. Each piece of your web presence will take time, talent, and research to build. Separating your web presence into pieces gives you the ability to pay for services as needed. All pieces are suggested and you should not expect awesome results with only piece.