I have a master’s in information systems with a focus on data science. I tend to build automated tools to accomplish tasks. This most recent project has been an effort to examine local small business websites to see who needs help to create a targeted marketing campaign.
It all started with the online directory on Small Business Milwaukee (smallbizke.com). The directory is loaded into a database.
More code is used to examine different SEO related characteristics such as website context, image description, alt text, and captions, page and section titles, page descriptions and keywords, and SSL certificates.
Search algorithms were created to measure the returned placement value based on the content of the above tags. It was then that I realized I could collect the information of the other websites in the different placement positions. I went from 300 to 2,600 potential clients.
If you receive a call or email from Fluid Web Concepts, rest assured you need help with your SEO. Better SEO equals more business.