Do you really know everything about your business or customers.
The biggest problem people have with data analysis is that they don’t know what to ask. Maybe they don’t know what their data can answer. My job is to encourage you to ask whatever questions you want and to find the answers.
Obviously the answer isn’t always easy to find. Data always has to be cleaned and organised. Sometimes the data has to be mathematically and logically manipulated to answer certain questions.
The next step after constructing the tasks that control the data is to turn it into information. That is data put into context. Data would be like a list of destinations that someone has been to. Information would be like putting that data into the context of time. Now we know when that person has been to those destinations. Knowledge is associating that information with something that you understand, like associating the information of where and when a person was somewhere and adding it to a map. Now you can understand which way that person is going. If you add in other knowledge, like what is else is happening in that region, you can make an educated guess as to why that person may have changed direction.
So Let’s talk about adding a map, because the next part of data analysis is visualization. Creating charts, graphs, and maps help people understand the information that they have. Creating these visuals also help share that information with someone else.
If you add in other knowledge, like what is else is happening in that region, you can make an educated guess as to why that person may have changed direction. We can do that as well. There are many free databases open to the public and offered through the freedom of information act.
These are just a few of my favorite places for data.